Safe and Effective Skincare for the whole family!!

April 5, 2012

Are you looking for the perfect skincare that works for you, your hubby or wife, kids and more? VMV Hypoallergenics is “a hypoallergenic, cosmeceutical doctor brand with oodles of products” as their website reads. They make products that are safe for every part of the skin and help with every sort of problem from diaper rash to those fine lines. They say they have a crazy “skinfatuation”! Clever, right? Well this week LLD spoke with one of the women behind the scenes, Ms. Laura Verallo de Bertotto about how she became involved with VMV Hypoallergenics and the story behind the product.

 

1.       Tell us your story! What made you start VMV Hypoallergenics?

VMV Hypoallergenics has had two “births” of sorts : ) My mother started the brand because of her patients’ needs. She is a dermatologist-dermatopathologist who is very research oriented (over a hundred published/presented studies) and a contact dermatitis specialist. She started making formulations based on her research because she couldn’t find alternatives for her patients with contact allergies and acne. I was always an early “guinea pig” for the company as I had acne and my sister has awful allergies. The 2nd “birth” of VMV was when my mom asked me to join the company officially. At the time, it was utilitarian in its approach: science, science, science. I saw an opportunity to fine tune the branding to include more of the family’s heritage and make it warmer, which we really are : ). When my 1st child was born, we did this even more, creating a mom and baby line with my baby’s face on the bear and naming the line after a great grandmother. All VMV products are this unusual mix of highly scientific and highly personal born from a demand by my mother’s actual patients combined with a twist of family.

2.       How does it feel to make a difference in the lives of mothers across the US?

It’s the letters that we get from moms and dads that make the most impact on us! Being a new parent can be stressful enough. If your child is constantly itchy, dry and uncomfortable and who may also be more restless and not sleeping well…that adds a degree of difficulty. I was a nervous new mom and I developed a whole new appreciation for peace of mind. When parents write us about VMV finally working for their babies or kids with atopic dermatitis, for example — or even just giving them the peace of mind of a scientifically-validated as safe product — we feel that sigh of relief deeply. I personally, viscerally feel the “whew” : )


3.       What is your favorite product right now & why?

I’ll give you 2 answers because they’re illustrative of my mom-career identity now. I LOVE The Big, Brave Boo-Boo Balm from our Grandma Minnie Mom & Baby line. It’s like a mom’s swiss army knife : ) Ouchless wound healing, great on extremely dry skin or patches of eczema; I’ve used it on diaper irritations, burns, sun blisters and even the inside of nostrils in runny-nose season! I use it on my toddler, baby, husband and me! On the vain front, I’m 300% dependent on Re-Eveything Eye Serum because of the anti-aging benefits but also it has this really cool subtle instant tightening that helps me look less exhausted in the morning.

 Thanks so much to Laura and VMV Hypoallergenics! We can’t wait to try some products out for ourselves.

 

 
 

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